The Portuguese brand Urnas Macedo Unipessoal Lda introduced itself to the market in the international fair Funéraire Paris. Reactions by professionals in the area exceeded expectations and this was reflected in the social media of the event.
Between November, 23rd and 25th, ADELMAC was exposing at one of the largest fairs in coffins and funeral accessories segment of the world – Funéraire Paris – which took place in Le Bourget exhibition center, Paris.
The Portuguese brand, recently created by the company Urnas Macedo Unipessoal Lda, introduced itself to a demanding market, but also very traditional, with a sophisticated image and with high quality products, breaking the standards of this segment. The result was remarkable. The ADELMAC team collected more than 600 potential customer contacts in just three days.
“Info Funéraire, le journal du funéraire” has informed through its social media that ADELMAC was exhibiting at the K85 stand and expressed its admiration for the brand through a video presented by an element of the organization. The moment was visualized by more than 4 thousand people, who quickly interacted through comments where words like “class”, “amazing” and “superb” were continuous, which demonstrates the potential of the new brand.
Pedro Macedo, Adelmac’s CEO recognizes that currently it’s fundamental for a company to be present in initiatives such as this one. “International fairs are very important for us to make the brand and the products that we offer known to the market, because they provide face-to-face contact with customers from different parts of the world. In addition, we acquire a more assertive and more comprehensive view of the business, which allows us to have a better positioning and a faster response to the challenges that the market imposes on us, “says the entrepreneur.
Pedro Macedo also adds that “participation in international events is a scenario to maintain and strengthen in ADELMAC“, reason why it can be anticipated that in the beginning of next year there will be novelties in this area.